---
type: this-week-with
url: 'https://taylordrayson.com/2021/03/19/tww-s2-e44'
title: 'Season 2, Episode 44'
date: '2021-03-19T13:00:00+00:00'
fields:
  episode: S2E44
  season: '2'
  number: '44'
  topic: 'Collaborating on Side Project, Strengths and Weaknesses, Promotional Booklets - Freebie Upsells, Lead Generation'
  duration: '19m 16s'
---

# Season 2, Episode 44

Collaborating on Side Project, Strengths and Weaknesses, Promotional Booklets - Freebie Upsells, Lead Generation

Collaborating on Side Projects

Talking to people on Cafecito - https://www.meetcafecito.com - [edit - no Longer running]

Getting another view on things

Strengths and weaknesses

Bringing in others with different styles and concepts

Every design is based on an existing design

Solopreneurs only have a limited amount of time to earn

Bringing in help with the skills needed can allow you to grow

Promotional Booklets - Freebie Upsells

Amazing Card Tricks customised booklet for Pip Kennedy

Folded by the printing company - saves time in the long run and is a much better fold

Given away or sold as an upsell

Top tip - give away something that would be interesting for your target customer

Giving away pens appeal to people who like free stuff, not necessarily someone who will become a customer

Giving away information for free positions you as the expert

Use for lead generation

A famous plumbing story

Small bottles of sealant given away in hotels!

Give away needs to have value to the user

Very low cost, high perceived value

 

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## See also

- Listen: [Listen](https://media.blubrry.com/thisweekwith/www.thisweekwith.co.uk/wp-content/uploads/this-week-with-taylor-gordon-podcast-44.mp3)
- Watch: [Watch on YouTube](https://www.youtube.com/embed/KA_Mrl0-yWg)
- All this week with: [This Week With](https://taylordrayson.com/this-week-with)
- That day: [19 March 2021](https://taylordrayson.com/2021/03/19)