Season 2, Episode 43

Looking at side projects Making it once, and selling many times Passive income for service focussed businesses New projects may require customer support, which is on-going Research is important to make sure there is a need for your product Product / Brand name - make sure it fits your style and mission statement Should you go for a very specific name like ToysRUs or a generic name like Apple First impressions count What do existing brands bring to mind like Nike, Amazon and Apple Make sure that the name looks right when viewed Graphics on the side of a Starbucks van gave a very bad impression Make sure the name doesn't mean something very different in other languages Investing in your company Talent and skills as well as assets One way to justify increasing your prices Road map for social media for when performances can start up again Investing on upgrading equipment to give a better service Learn how to use the new equipment to get the best out of them Buy quality equipment to allow you to resell on if you need to Higher quality keep their resell value   Visit the website: https://www.thisweekwith.co.uk Drayson Design Website - https://www.draysondesign.com The Creative Tinker Website - https://www.thecreativetinker.com Facebook: https://www.thisweekwith.co.uk/facebook Youtube: https://www.thisweekwith.co.uk/youtube