Duration: 19m 16s
This Week's Topics
Collaborating on Side Project, Strengths and Weaknesses, Promotional Booklets - Freebie Upsells, Lead Generation
Collaborating on Side Projects
Talking to people on Cafecito - https://www.meetcafecito.com - [edit - no Longer running]
Getting another view on things
Strengths and weaknesses
Bringing in others with different styles and concepts
Every design is based on an existing design
Solopreneurs only have a limited amount of time to earn
Bringing in help with the skills needed can allow you to grow
Promotional Booklets - Freebie Upsells
Amazing Card Tricks customised booklet for Pip Kennedy
Folded by the printing company - saves time in the long run and is a much better fold
Given away or sold as an upsell
Top tip - give away something that would be interesting for your target customer
Giving away pens appeal to people who like free stuff, not necessarily someone who will become a customer
Giving away information for free positions you as the expert
Use for lead generation
A famous plumbing story
Small bottles of sealant given away in hotels!
Give away needs to have value to the user
Very low cost, high perceived value
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This Week With: Season 2… - 19 Mar 2021
Collaborating on Side Project, Strengths and Weaknesses, Promotional Booklets - Freebie Upsells, Lead Generation
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